The new AIGNER DADA Spring/Summer 2019 Collection


Classy yet different, Aigner presents the new AIGNER DADA Spring/Summer 2019 Collection. Remaining its natural sophistication, the series adds an intriguing disruption to its style as it plays a mix and match of intriguing patterns and details. The accessories and the choice of colors are also a breath of fresh air with its mixture of bright and bold colors with muted summer shades.

While the new series is a spectacular creative mix, AIGNER’S Creative Director, Christian Alexander Beck Collection still highlights the importance of expressing one’s individuality aside from rethinking the familiar and breaking old mindsets, in which makes the bottom-line of the new DADA Spring/Summer 2019.


As the reissue of an AIGNER hallmark in two sizes, vintage elements are reinterpreted in the luxurious clip frame bag and gain an elegant finish with the high-quality, finely pearl-grained leather from Italy. Retro details such as metal panels and the braided handle are interpreted in a modern way and give the model a cool touch.


The signature bag from AIGNER remains an important part of the collection. The Cybill Bag Scacchi impresses with a black and white chessboard pattern and a golden handle statement. Aside from the Scacchi model, the AIGNER’s Cybill Bag Cavallo picks up on its history in equestrian sports with a modern striking golden horse’s head as a handle. With the innovative 3D print in an embroidered look in bright seasonal colors, the Cybill Bag Lettera encapsulates the season’s trend shades and demonstrates the collection’s theme.


The new shoulder bag in three special versions is an absolute eye-catcher. Inspired by a model of a former AIGNER bag, it breaks through the modern look. In bright Cyan Blue with a stylized eye and a contrasting ruffle in radiant Lemon Yellow or in a Black & White look with modern AIGNER lettering or in striking Signal Red with white fringing – every model is unique and completely different.


With its timeless, minimalist shape, Greta has what it takes to become a new classic. The shoulder bag in three shapes and colors play with volume, size and depth: with narrow straps that are closed diagonally at the front, it has a compact, square shape. Once the straps are opened, it reveals its trapezoid shape with plenty of storage space and a completely new look. The Italian craftsmanship is evident in the design and details, such as the elaborate, detailed handle attachment.


As the name suggests, Gala is full of grace in its design and appearance. The soft-top grain leather radiates and shines in rich Black, Burgundy or Sage Green. The color contrasting seams in Nougat, Cyan Blue or Signal Red are real highlights. Another sophisticated feature is that the upper opening is closed with a leather strap and wraps itself elegantly around the opening. The characteristic golden lock makes the series an opulent eye-catcher. As a special issue, Gala is available as a small shoulder bag with fully embroidered colorful seasonal artwork.


The unusual, high-quality design of Kaia is a spatial wonder thanks to its especially soft leather and casual, linear shape in three different sizes – besides two spacious bags, a mini cross body version also stands out. Details such as the small lock on the handle catch the eye. All versions are also available as special issues with a cool, block-color Dada print. It gives the bags an urban look and makes them absolute street style darlings.


Reinvented vintage treasure: In two sizes and made from elegant top grain leather with optional icon all-over print, it also pics up on a classic detail with the ring element. Highlights of the series include the belt bag with a small version or the special issue in black top grain leather with gold studs.

The new collection AIGNER DADA Spring/Summer 2019 is available in the Blue Salon and the “Aigner” boutique in the Pearl.