LG premium brand shop inaugurated at City Center


LG Electronics (LG) conducted the grand opening of its premium brand showroom at City Centre Mall in April. Located on the first floor of the mall and spread across 433 sq. metres, the shop has been renovated as per the latest LG premium brand shop guidelines. This new premium LG showroom serves as a one-stop destination for customers, housing an expansive line-up of LG’s latest and innovative consumer products.

Conceptualised with an intuitive layout, the new premium brand showroom is specifically designed to showcase LG’s cutting-edge technology from across different business units including Home Appliances, Home Entertainment, Mobile Communications, IT and Residential AC, providing a fully immersive hands-on experience. A complete portfolio of LG’s premium range of products is showcased within the dedicated areas of the showroom.

Speaking at the grand opening, Yong Geun Choi, President, LG Electronics, Gulf, said: “Consumer satisfaction is key for us at LG Electronics, and our premium brand showroom is an embodiment of our commitment to our customers in Qatar. This is further testament to our commitment to give every customer a holistic experience into our complete line-up. This milestone would not have been possible without having a long-term trustworthy partner like Video Home & Electronic Centre – Jumbo Electronics, whose team and management have been instrumental in LG’s leadership in Qatar.”

The premium products that will be available soon at the premium brand shops include LG’s revolutionary new LG SIGNATURE products that were unveiled in CES 2018 at Las Vegas. LG Electronics won more than 90 awards at CES, leading the way with the coveted, official Engadget CES Best of the Best Awards, for LG’s revolutionary new LG SIGNATURE W7 OLED 4K TV, complemented by a variety of honours for the LG SIGNATURE TWINWash washing machine.

Commenting on the occasion, Sajed Jassim Mohammed Sulaiman, Vice Chairman & Managing Director, Video Home & Electronic Centre – Jumbo Electronics said: “The opening of this premium showroom from LG is yet another indication of the robust retail sector Qatar has to offer. As LG expands, we will continue to ensure LG’s premium products are accessible and enjoyed by the avid Qatari consumer, and we look forward to the next chapter for the brand in Qatar.”

LG aims to recreate unique experiences in Qatar by giving customers the opportunity to connect with the brand and its products. These product offerings by LG have come together to ensure ‘Life’s Good’ for consumers by enhancing consumer touch points and boosting local business development.