Parade marks Ferrari’s 70th anniversary in Qatar

Over 50 Cavallino Rampante models were showcased in a car parade in Doha as Ferrari marked its 70th anniversary celebrations in the country.

The event was organised by Alfardan Sports Motors, the official dealers of Ferrari in Qatar, in collaboration with the Qatar Tourism Authority, Qatar Museums and Mawater Centre. Together with 60 nations across the globe, Qatar hosted a spectrum of bespoke experiences for Ferrari clients and enthusiasts under the theme ‘Driven by Emotion’.

“We proudly gather here today to celebrate not just the brand, but the extraordinary legacy that it has created since 1947,” said Charly Dagher, General Manager of Ferrari Qatar, Alfardan Sports Motors. “Ferrari has always stood as an icon of automotive excellence, captivating our discerning Qatari clients with its promise of exclusivity and luxury. In its 70th year, we are extremely thrilled to unveil the LaFerrari Aperta as the grand attraction of the parade. The model embodies the core values of technological innovation, performance and style while offering a unique open-top driving experience,” he added.

All-new GS4 makes Qatar debut

Doha Marketing Services Company WLL (DOMASCO), the distributors for GAC in Qatar, displayed the urban SUV GS4 at City Center in March. The Al-Futtaim company also displayed the GA6 and GA3 on March 24 and 25 at the same venue.

The GS4 event was marked by VIP guests and mall visitors getting a chance to take a closer look at the vehicles, and the first few customers also received exciting gifts along with their purchases. The event was also marked by hip-hop dancers and a fashion show.  “The GS4 raises the bar for the compact SUV segment and offers an unrivalled combination of style, performance and safety,” said Faisal Sharif, Managing Director, DOMASCO.

Qatar Motor Show set to showcase automotive innovation

Qatar Motor Show (QMS) is returning once again this year under the theme ‘Driving to Innovation’.

Held under the patronage of HE Abdullah bin Nasser bin Khalifa Al Thani, Prime Minister of the State of Qatar, the seventh edition of QMS is scheduled to be held from April 18 to 22 at the Doha Exhibition and Convention Center (DECC).

The five-day exhibition, organised by Qatar Tourism Authority (QTA) and Fira Qatar, will feature the latest automotive trends and innovations with a particular focus on creating exceptional visitor experiences. The show is expected to host several 2017 models in the Middle East.

“QMS continues to build on its position as a prominent regional automotive event which has played a significant role in reinforcing Qatar as a premium business events destination,” said Ahmed Al Obaidli, Director of Exhibitions at QTA.

Nissan introduces Desert Camel Power

Nissan Middle East announced a new concept in March which is set to revolutionise the way vehicles are evaluated for desert performance.

Developed by Nissan engineers, Desert Camel Power uses a scientifically proven formula to determine how a given vehicle will perform in typical desert off-road conditions. Horsepower alone is not enough to perform well in desert conditions, but just as horsepower can be calculated scientifically, so can Desert Camel Power, thereby raising the prospect of a vehicle’s desert fitness.

Desert Camel Power Unit, Engineer Joseph Rachid El Hachem, said, “Over the past two years we have been researching what elements make a vehicle such as the Nissan Patrol so well-suited to desert driving. Basically, we found that it comes down to the interplay between the vehicle’s weight, its velocity and its trajectory. Other factors including manoeuvrability, engine torque and of course the skill of the driver do come into play and cannot be discounted.”

Audi Qatar launches brand new Q2

Q-Auto, the official importer of Audi in Qatar, announced the launch of the all-new Audi Q2 in the country.

The model, which is an urban-type vehicle for everyday driving and recreation, features polygonal design, sporty performance, and full-size class connectivity and assistance systems. With a length of 4.19 metres, the model is notably more compact than the rest of the Q clan, which makes parking easier.

Despite its reduced dimensions, the five-seater SUV offers ample head and leg room across its interiors.  There are numerous storage compartments available for all seats, including an extensive luggage compartment. The Audi Q2 is available in two trim options – Sport and Design. “The model stuns with its urban, trendy design and incredible functionality, thanks to the cutting-edge technologies that power its advanced performance,” said Ahmed Shariefi, General Manager of Audi Qatar.

DOMASCO welcomes MotoGP riders to Honda showroom

Doha Marketing Services Company WLL (DOMASCO) brought in the 2017 MotoGP season by inviting three-time and reigning world champion Marc Marquez and his highly acclaimed teammate, Dani Pedrosa, to the Honda flagship showroom.

The annual motorcycling event kicked off with the Qatar MotoGP at the Lusail International Circuit in March. DOMASCO also unveiled the 2017 Africa Twin CRF1000 DCT and the all-new 2017 CBR1000RR during the event. The new CBR has been redesigned, with new engines, chassis, suspension and bodywork. It is substantially lighter, narrower, more powerful and faster than its predecessors. The new CBR1000 will come in three distinct model options, including the RR, and for the true racing enthusiast, the SP and SP2 which will be produced in limited quantities. The all-new 2017 CBR1000RR will be available in Qatar soon.