Angry Birds opens its indoor section for Qatar’s public

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The world’s first ANGRY BIRDS WORLD™ entertainment park opened its doors to the public in Qatar recently. The beloved flock is delighted to welcome guests into their nest, and explore the newly-built indoor section in line with the first phase of its launch.

Inspired by gameplay, the park, located in Doha Festival City over an area of 17,000 sq m, will offer its visitors many attractions like the Blast Bomb – a drop and twist tower that features free-fall motion from a height of 11 metres – and Red Alert, where visitors are hurled into an exhilarating 360-degree spin.

One of the park’s uniquely impressive attractions is the Big Tree. Standing tall and proud at 17 metres high, the structure will draw both children and adults for an interactive experience, where they would learn the basics of science, improve their musical ability and develop their creative chops through a variety of edutainment offerings. For adventure junkies, the tree also houses “Own the Sky”, a roller glider featuring a 106-metre zip line that allows participants to cut through the air at rip-roaring speeds. Additionally, visitors can also test their physical strength with “Fierce Flight” – an incredible ropes course challenge.

Furthermore, enthusiasts of the Angry Birds GO! – One of the most downloaded games of its time – are all set to enjoy the real rush of adrenaline in the form of the world’s first indoor and outdoor multi-level karting track. The 261-metre race track features modern positioning system technology promising a thrilling race to the finish line. Another action-packed attraction is the 1,300 sq.m Trampoline Universe that challenges visitors to perform gravity-defying stunts over extreme trampolines comprising a basketball court, foam pit and a kids’ court.

Alongside the myriad attractions, the park also features two themed birthday rooms – ‘Bird Day’ and ‘Celebration Lounge’ – providing gleeful venues to mark special occasions. In addition to satisfying the hunger for thrill, the park also provides visitors with delicious culinary treats at the themed South Beach Café. Angry Birds fans can also take home official merchandise from the dedicated retail area.

Commenting on the launch of the park’s first phase, Riad Makdessi, CEO of Trimoo – the company behind the park’s concept – said: “This opening represents a very important milestone for Trimoo. As a company, we are driven by the motto of boundless experience. We always aspire to deliver more than just entertainment by utilising a novel approach to game design that allows us to create lasting memories for individuals of every age. ANGRY BIRDS WORLD™ is a world’s first in every aspect, from theming to the choice of rides, F&B, service and entertainment. We are confident it will become the ultimate hub for the whole family.”

He further added: “The park has been developed in line with the objectives of the Qatar National Tourism Sector Strategy 2030, that aims to drive the country’s tourism by introducing a unique entertainment destination for residents and visitors. In the coming months we are set to mark the grand opening that will launch the park’s second phase featuring the outdoor section as well. We are excited to welcome one and all to ANGRY BIRDS WORLD™, and discover a whole new realm of fun.”

Simo Hämäläinen, Senior Vice President, Brand Licensing at Rovio Entertainment, commented: “We’re thrilled to be unveiling ANGRY BIRDS WORLD™, the first Angry Birds entertainment park of this magnitude – our flagship experiential destination where millions of our passionate fans can immerse themselves in the wonderful world of Angry Birds. Our new world-class attraction based in the heart of Qatar is another clear demonstration of the global appeal of the brand. Rovio’s current licensing roadmap is strongest to date, bringing great new ways for our fans to enjoy Angry Birds. The brand’s future looks bright and is being spearheaded with the theatrical release of The Angry Birds Movie 2 in September 2019.”

Commenting on the first theme park opening at its Family Entertainment Complex, Kareem Shamma, CEO of Bawabat Al Shamal Real Estate Company (BASREC), the owner of Doha Festival City, said: “This new opening marks a significant milestone for Doha Festival City, further underlining that it is a destination far more than just a mall. Entertainment is a major aspect of the overall offering we provide to visitors and the Family Entertainment Complex, which includes ANGRY BIRDS WORLD™ and three more entertainment parks to come, really provides that ‘wow’ factor that puts Doha Festival City on the map. This has been one of the most anticipated openings, so we are looking forward to the positive reaction from our visitors.”

ANGRY BIRDS WORLD™ is a pioneering concept introduced and developed by Trimoo – the world’s ground-breaking experience innovators – in collaboration with Talal bin Mohammed Trading (TBMT), the exclusive licensee for Qatar, and Rovio Entertainment Corporation, one of the world’s biggest mobile game brand licensors and the developer and distributor of the hugely popular Angry Birds game series, that has four billion downloads since 2009. Featuring a range of over 20 high-thrill rides, the entertainment park will immerse the whole family – children and adults alike in a head-spinning adventure.

ANGRY BIRDS WORLD™ constitutes one of the four major entertainment parks introduced by Trimoo and set to open at Doha Festival City. Upon completion, the unique entertainment destination will be home to – SNOW DUNES™ – the country’s first indoor snow park set in an ancient Arabian village, VIRTUOCiTY™ – the region’s first dedicated digital gaming and entertainment hub, and JUNIVERSE™ – the world’s first city in space that aims to inspire and entertain children.